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Marty Hasselbach


Marty Hasselbach is a successful COO with over 30 years of experience in providing high level customer experiences. A transformational leader—he’s been guiding executive teams through business metrics, change management, and project development and has conducted many needs analyses and departmental reorganizations at both management and support department levels.

As an expert in strategic planning, Marty has developed long-term strategies focused on Leadership, People & Culture, Internal Operations, Technology, Customer Service and Markets, and Program Development, to name a few.

A strong communicator with significant regulatory experience, he has implemented many real-world, practical touchstones to gauge and improve business effectiveness. With an in-depth understanding of operational functions, technologies and business units, Marty has initiated full cycle client onboarding/orientation and performance management.

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Alberta's Best Workplace 2013

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